To get the attention of senior decision makers in health and life sciences, you need to offer valuable insight. To persuade them to engage, you need to prove your expertise.
This Masterclass – originally developed for the prestigious PwC Scale programme for high growth businesses – will explore how to create thought leadership and content strategies that influence these decision makers, position you as trusted experts, and generate sales leads.
It will cover:
- What decision makers want to hear
- How to influence complex decisions
- Gathering the insight to build your case
- Developing thought leadership that resonates
- Content strategy to reach the right people
It will include real life examples and practical tools to develop thought leadership which moves minds and generates leads.
The Masterclass will be run by Memetic Communications. It is relevant to businesses selling products and services to the life sciences or healthcare industry, or entering these markets.
When: 26th January 2020, 10am
Where: Zoom (link sent to registered participants)
What people say:
“Participants said the Masterclass provided genuinely fresh insights and actionable ideas for elevating their marketing strategies”. Stephen Meager, Scale Programmes Manager, PwC
“Succinct and punchy presentation with lots of avenues to develop for a full content strategy, and exploitation of that strategy. Very good. Delivered real insights. Could be longer.” Anonymous PwC Masterclass participant
“By following Memetic’s approach, we’ve seen a huge increase in business leads in life sciences.” Julian Fowler, Tessella, Memetic client